Alexandalexa

Alexandalexa is a sophisticated site selling designer clothes for kids. Fashion is taken seriously here and even if you're a newborn, you're still entitled to an ounce or two of style. With a glossy magazine feel, the site bristles with authority with its Vogue style online e-zine and Get the Look pages.

Set up by husband and wife team, Alex Theophanous and Alexa Till, in 2007, Alexandalexa stocks children's clothes from international fashion houses, think D&G Junior to the classic styles of Ralph Lauren. Pushing the remit wider, the couple also scour the world to bring the best contemporary kids' designers to their loyal clientele. The company has recently appointed Belinda Earle as non-executive chairman (Jaeger Group CEO) to supervise its expansion. This is a company going places, which has been recognised early on by prestigious fashion publications, including Vogue, Tatler and The Sunday Times Style.

DESIGNER BRANDS

Think Bond Street, think Alexandalexa as all the top end designers feature here, including Roberto Cavalli, Juicy Couture, Hackett.  The company is the exclusive online stockist for Cacharel childrens wear, as it works towards cornering the UK's online market in high end kids' clothes. Next year will see the addition of Chloe, Fendi, Little Marc Jacobs, DKNY and Hugo Boss to the range. For the contemporary brands with styles a little more edge, you'll find Finger In The Nose (from Paris, France), Imps & Elfs (from The Netherlands), No Added Sugar (from the UK), Quincy (from Belgium) or Muchacha (from Japan). Keep in tune of new stock that's been added by clicking on What's New for babies, boys and girls with its smart filter to narrow down the criteria that you're interested in. Recent additions to the range include DKNY, Hugo Boss, Fendi, Chloe and Little Marc Jacobs as well as 120% Lino, Bonnie Young and swimwear brand Archimede.

CLICK AND BUY

The click-and-buy magazine features stunning photoshoots. Turn the sumptuous pages and when you see something you like, click on the image and you'll be taken to the relevant product page. The magazine is released every month and includes interviews and links to articles in the press. Alexandalexa has recently interviewed Gela Nash-Taylor, one of the Creative Directors and Co-founders of Juicy Couture.

GIFTS GALORE

Alexandalexa has a superb selection of gifts for babies, boys and girls, all of which come with a complimentary gift wrapping service, including personalised stylish gift card. Choose from luxury baby gift boxes with babygros and outfits, woolly hats and scarves, wooden toys and soft toys for babies.

The company offers a hassle free returns policy. They try hard to keep customers happy and it looks as though they're pretty good at that too, with testimonials from clients listed on the site.