Say goodbye to corner shop plonk forever, introducing Drop: the new instant delivery wine app for Londoners.

There comes a point in every life when a bottle of plonk picked up from the corner shop simply doesn’t cut it. Life, one discovers beyond the age of about thirty, is just too short for unnecessary hangovers.

Cue Drop, the on-demand delivery service that allows Londoners to order quality wine and have it delivered by electric bike to their office, doorstep or dinner party, as one would a normal takeaway.


Launched by university buddies Will Palmer and Ian Campbell, who own and run the popular 10 Cases wine bar and bistro in Covent Garden, Drop allows users to pick from a library of more than 150 wines and filter their choice by colour, price and style.

Amazingly, there is no minimum number order and no delivery fee, unless you need wine pronto (it happens to the best of us). In this case you can order wine to be delivered ASAP (£3), in one hour (£1.50) or, if you are in no hurry, in two hours or more (free). You can also order a top notch selection of bread, cheese and meat bar snacks to go with your order.

Palmer and Cambell opened 10 Cases in 2011 with the idea that the would never buy more than 10 cases of the same wine in order to keep their menu interesting, and you are thus in a safe pair of hands when ordering from Drop.

This is a beautifully designed app: fun to use and genuinely useful for anyone remotely discerning about wine. How lovely it is to know that, whether it’s a £10 bottle of Tokaji from Hungary or a £120 bottle of Pinot Noir Premier Cru Burgundy from France, Jacob’s Cr*p is off the menu for ever.

Download the app on iTunes

August 2017