Website of the Year

SalesGossip

Elizabetta Camilleri talks about curating fashion and beauty promotions for its 1m members.

SalesGossip ensures its users will never miss out on a promotion from their favourite brands ever again by curating all of the fashion and beauty promotions in the UK. Its highly personalised content can be tailored to suit the specific tastes of its one million members, while also enabling brands to communicate their offers to targeted segments, driving traffic, footfall and sales.

We catch up with co-founder and CEO, Elizabetta Camilleri, to find out more.

What was the inspiration for the site?

I went shopping one day and realised that one of my favourite brands had had a sale on for weeks that I hadn’t known about. I asked my friends which app they used to find out when their favourite brands had a promotion on and everyone said that they either subscribed to lots of different emails or found out when they were walking down the high street. Too much noise and too much hassle. SalesGossip was created to fix that.

When did you launch the site?

In November 2012

What are your greatest challenges?

Our continuous growth and improvement.

What's your background?

My background is in strategic and data marketing; I’ve worked in big internationalists, including Orange and Gartner, as well as smaller startups.

Who do you admire in business?

I admire anyone who has managed to start something from scratch and build it into something that consumers really, really love – it’s not easy.

Please recommend a really useful website

Instapaper – it lets you save anything interesting that you come across online and sync it to all your devices to read anytime and anywhere you like.

What is the best piece of business advice you've been given?

That there’s a solution to everything.

What is your motto?

You can’t afford the luxury of negative thoughts.

Where do you see the business going from here?

I see SalesGossip becoming an app that shoppers are addicted to so that they check it out every time they’re thinking of going shopping.

Have you entered an award before?

We’ve been lucky enough to win quite a few awards including the Guardian Startup of the Year, Smarta Female Entrepreneur of the Year and Disruptive Startup of the Year at the Nimbus Ninety awards, but the one that is still super close to my heart was our first – the RBS Entrepreneurial award. It was still early days for us and to receive an endorsement from some of the most influential people in the entrepreneurial community gave us a lot of confidence to keep pushing on.

Where did you hear about the GWG Awards?

I’ve read really positive things about them in the media.

September 2015