Launched in September 2013 by British designers Hugo Taylor (ex Made in Chelsea) and Charlie Morris, Taylor Morris focuses on a tradition and heritage of classic design reinvented and modernised for today’s most discerning eyewear collectors, enthusiasts and any one who shares our passion for creating the highest quality frames. Taylor Morris Eyewear encapsulates the best of British design imbuing it with a timeless elegance. Hugo, Co-Founder and Creative Director, tells us more.

The journey all began... on a sun drenched afternoon at our favourite restaurant in Formentera, Ibiza. Charlie and I were bemoaning losing our very expensive frames the night before through overzealous dancing on the balcony at Cocoon Club at Amnesia. We thought it would be great to produce a resolutely British sunglass brand which had a strong emphasis on original design, high quality and affordability.

My top fashion tip, knowing what I know now... Never wear a bold stripped shirt with a patterned tie

What we offer that no one else does... Classic design with an eccentric modernist twist. We are also not a faceless brand. Charlie and I do everything from the ground up.

Our biggest challenge... Managing our own expectations

Returns and how we handle them... Quickly and painlessly. Sunglasses are so personal that if you don’t dig them, then it is really hard to want to keep them

The future of online retail in our opinion... Our next step is to achieve next day global delivery.

We try to create an online experience by... eliminating the noise! I have always favoured a calm shopping environment to one of a nightclub.

What they don't tell you when you enter the fashion industry... It never stops.

If you could dress any celebrity, who would it be and why? Keith Richards. He is our hero and the coolest cat alive.

Our biggest triumph... To be globally stocked in Harvey Nichols in under two years and to have overtaken a few brands which inspired us to start Taylor Morris.

My favourite most recent purchase (online)... Anything and everything from Belstaff. I am obsessed with leather jackets.

Browse the range at Harvey Nichols.

February 2016