Co-founder, Julie Barnes, talks about connecting loving cat owners with trusted cat sitters in their area.

Cat in a Flat connects loving cat owners with trusted cat sitters in their area. Its mission is to help cats stay in the comfort of their own homes by connecting cat owners with trusted, local, cat-loving sitters

Co-founder, Julie Barnes, tells us more...

What was the inspiration for the site?

I always had difficulties in finding a cat sitter for my big grumpy boy cat, Yuki, who is quite feisty when it comes to strangers. Although I lived in a densely populated area it was always quite hard for me to find a sitter brave enough to look after him. This constant hassle led to recognising the need for a service to connect owners with trusted sitters. With co-founder, Kathrin Burckhardt's service design and UX expertise enabled the us to create a cutting edge, mobile optimized platform with a user experience that delights the community.

When did you launch the site?

We launched our fully working two-sided market-place site in Oct 2015.

What are your greatest challenges?

The biggest challenge is the right balance between owners and sitters when we enter new markets.

What's your background?

Service design, user experience and marketing.

Who do you admire in business?

Kathrin’s grandfather who invented the pencil case with a zip.

Please recommend a website that you simply couldn't live without

Twilio, Stripe, Freshdesk, Trello help us run our service platform cloud-based and lean.

What is the best piece of business advice you've been given?

Keep your shares, try to boot-strap once you break even and grow organically as lng oas possible.

What is your motto?

Be close to your customers.

"Your most unhappy customers are your greatest source of learning." - Bill Gates, Microsoft

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." - Steve Jobs, Apple

Where do you see the business going from here?

By 2017 be the household brand for by 2018 be the household brand of Europe.

Why do you like entering awards?

It gives us some publicity and we might meet interesting people who have useful advice to share.

Have you won an award before?

BIMA AWARD for ‘Start-up of the Year 2016’ last week.

September 2016