Jamie Oliver's finest moments with Sainsbury's

Jamie Oliver has been flying Sainsbury's flag for eleven years and he has now hung up his hat. Sainsbury's has put together this short video capturing his finest moments.



Jamie Oliver said: "It's the end of an era but it's a good time to move on and what a great way to say goodbye - with a huge Christmas party in a wonderful venue."

The final advert was shot on location at London's Adelphi, featured Jamie cooking a delicious Christmas dinner with all the trimmings for a full pantomime cast.

Since signing with Sainsbury's in 2000 Jamie has featured in over 100 adverts for the retailer as well as working on a number of other Sainsbury's initiatives including the famous Feed Your Family for a Fiver campaign. More recently he played a part in the retailer's successful drive to encourage its customers to Switch the Fish.

The advert was directed by Jamie Rafn and was created by AMV BBDO. Jamie Rafn is an award winning director who has made adverts for a number of top brands including Johnnie Walker, Bertolli and Cadbury's.

December 2011

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