feed me better

Jamie Oliver's feed me better campaign has won the hearts of the nation and even government too. What a hero he has become. The FMB campaign aims to get kids eating real food in school. Over 271,000 people put their names to the petition, which was delivered to 10 Downing Street in 2005, with a pledge by the government to set more money aside for school dinners.


The television series on Channel 4 has seen Jamie working in schools in the Borough of Greenwich and although shocking in its revelations (children consume over 50% more salt than the maximum recommended level for adults), he's a brilliant entertainer. There is more to this man than just entertainment. He is insighting revolution in schools, entreating kids, parents, dinner ladies and teachers to get involved. The campaign's website is studded with startling factoids and as we all know, a junk food diet has a negative effect on behaviour, with kids seriously lacking in concentration skills. School dinners don't begin to meet the standard nutritional guidelines and with between 35p and 45p per child per meal, the job isn't an easy one.


Jamie's 5 Step Manifesto

1. The meal's the deal - school dinners should give kids a third of their nutritional requirements.

2. Ban the junk - from this Autumn, Ofsted will include school dinners in their inspections.

3. Big love to dinner ladies - give them basic training. Make them proud of their jobs.

4. Teach kids about food - get cookery back on the curriculum.

5. Double the money


Check on the movement's progress by clicking on the map. See which schools are getting involved in your area. Alternatively tell Jamie what you are doing to improve school dinners. FMB packs will soon be available for schools, giving guidance, recipes and ideas for teaching children about food.