Born in Cardiff of Norwegian descent, Roald Dahl was one of the world’s most inventive and successful storytellers. Translated worldwide, he has sold more than 200 million books and many of his stories have been adapted for stage and screen, such as Willy Wonka and the Chocolate Factory, Matilda and Fantastic Mr Fox.

It was only a matter of time before there was a dedicated app; now the time has come, and ‘Twit or Miss,’ the first app to feature Roald Dahl characters, is ready to be downloaded for free on both the Apple and Google stores.

The app stars two of Roald Dahl’s most-loved characters – Mr and Mrs Twit – and features artwork inspired by the iconic illustrations of Quentin Blake. Utterly addictive, the app is conceived for children aged 6–11 (but we won't judge if you're older). "The Twits" is currently published in 34 languages globally and emerged in a ‘What Kids Are Reading 2015’ survey as the most read book in UK primary schools.

Luke Kelly, MD of the Roald Dahl Literary Estate and grandson of Roald Dahl, says: ‘The Twits are two of the most recognizable and popular of all the characters my grandfather created. Their wonderful mischievous, dark humour appeals to children and adults alike. In the original story, the fiendish tricks which they play on each other are part of an ever-escalating game. Working with Penguin and Aardman, we thought we had a brilliant opportunity to develop that into a digital game filled with disgusting food, beards, Twit quips and general app-enabled monstrosity!’

July 2015