Susannah Garrod Favourite Instagrammers
Fashion illustrator Susannah Garrod is one media-savvy artist. Instagram plays a major part in expanding my career as an illustrator,' says the artist who works with British Vogue, Tory Burch and Jo Malone. It allows me to contact other creatives around the globe and serves as my main platform for promoting work. My current website feeds directly from my Instagram account.
I often search an individual's or a company's Instagram before heading to their website as it gives a better overall idea of a brands ethos. This enables me to understand what a client may be looking for leading to successful collaborations. Instagram has allowed me to market myself without employing an agent or PR.' Susannah is currently the illustrator for The Berkeley Hotel's Prèt-â-Portea.
Here, she highlights her favourite Instagram feeds.
@Unskilledworker is my number one, with over 220K other followers. Hers is a true Instagram fairy-tale of how she was 'discovered' through the app and how to use it as a tool of promotion. Her unwavering creative style has gained her many admirers including the Gucci designer Alessandro Michelle with whom she continuously collaborates.
@SHOWstudio is the esteemed fashion photographer Nick Knight's Fashion Film company. They continually support and push the work of up-and-coming fashion illustrators. His protégés are the big names of tomorrow.
@Blairz from across the pond. This US fashion illustrator has a very recognisable style and is a prolific instagrammer. I love her feed and her take on all the current fashion campaigns and shows.
@documentingfashion_courtauld does as it says in the title. This feed is a wonderful reference site for all things fashion and fashion illustration. I learn something new from this account every time I look at it.
'The Never Ending Moodboard' - I challenge anyone not to be utterly amazed how this account has taken the Instagram 'grid' layout and skilfully turned it into a feast for the eyes. Each square leads into another. It is mesmerising and a great reminder to think outside the box, literally!