ME & EM is an online boutique offering luxurious and very stylish and comfortable leisurewear and nightwear. Formerly known as The Pyjama Room, the company has been named a 2009 Walpole Brand of Tomorrow, celebrating the UK's finest talent within the luxury sector.

SALE

The Sale starts on 5th January 10 with savings of up to 50% off selected items. Selected scarfs are now £20 from £40.00 and palazzo lounge trousers, originally £80.00 now £48.00 - 40% off. There is much to tempt but hurry, whilst stocks last only.

THE ETHOS

Offering flattering yet comfortable designs, Pyjama Room believes that women should feel both elegant and effortlessly stylish during down time, whether they are getting home after work, sleeping, entertaining at home, enjoying country weekends, lounging around villas and hotels or relaxing après ski. The collection is also ideal through, and post pregnancy.

COMFORT & STYLE

This ethos has meant that ME & EM has already attracted a number of high profile fans, including Kirsty Young, Laura Bailey, Normandie Keith, Alice Temperley, Lizzy Jagger and Jemima Khan. And it has had praise heaped upon it by Vogue.com - 'Be among the first to join the homewear revolution' - as well as Lucia van der Post, who raves that clothes here are, 'Amazingly easy and comfortable to wear.' Demonstrating just why this collection has attracted such attention is Emilia Fox, who is photographed across the site wearing key pieces and who demonstrates aptly that comfort doesn't have to come at the expense of style.

THE COLLECTION

So what's the secret? The entire range is made from a stylish lightweight jersey Modal fabric, which has all the feel of cashmere, but is easy to care for and washable at 30 degrees. Items come in sizes small, medium and large with the mix and match collection including flattering, easy-to-wear designs such as hip skimming trousers, roll top, wide-leg palazzo pants and comfy boxer shorts, which can be combined with a fitted cami, an elegant long-sleeve tee, or a flattering smocked top.

Great for Christmas presents, ME & EM has even created some exclusive gift set ideas all wrapped up in a beautiful box. The Autumn/Winter 09 collection has a number of key pieces in cashmere, with three stunning shapes (scarf cardigan, polo trapeze dress, weekend wrap) in grey melange, flannel, oatmeal and caramel.

EXTRAS

Prices start at £39 and go up to £350. A number of accessories have been added to the collection with with jewellery by Monica Vinader, tights by Falke, cashmere socks by Pantherella and Converse gym shoes. ME & EM takes pride in its exceptional customer service. For £5 you can have items gift packaged in a stylish box. Shipping costs £4.95, or £9.95 for next day delivery and there is a free returns policy for anything not meeting expectations. It also offers a free returns policy.

ME & EM has a boutique at 21 Connaught Street, London W2 2AY, details on the site.