ME & EM

ME & EM is an online boutique offering luxurious, very stylish and comfortable leisurewear and nightwear. Formerly known as The Pyjama Room, the company was named a 2009 Walpole Brand of Tomorrow, celebrating the UK's finest talent within the luxury sector.

THE ETHOS

Offering flattering yet comfortable designs, ME & EM believes that women should feel both elegant and effortlessly stylish during down time, whether they are getting home after work, sleeping, entertaining at home, enjoying country weekends, lounging around villas and hotels or relaxing après ski. The collection is also ideal through, and post pregnancy.

COMFORT & STYLE

This ethos has meant that ME & EM has already attracted a number of high profile fans, including Kirsty Young, Laura Bailey, Normandie Keith, Alice Temperley, Lizzy Jagger and Jemima Khan. And it has had praise heaped upon it by Vogue.com - 'Be among the first to join the homewear revolution' - as well as Lucia van der Post, who raves that clothes here are, 'Amazingly easy and comfortable to wear.'

THE COLLECTION

So what's the secret? The key mainstay to the range is made from a stylish lightweight jersey Modal fabric, which has all the feel of cashmere, but is easy to care for and washable at 30 degrees. Items come in sizes small, medium, large and new for A/W10, X-large, with the mix and match collection including flattering, easy-to-wear designs such as hip skimming trousers, roll top, wide-leg palazzo pants and the super versatile 7 way wrap.

Autumn/Winter 10 includes a luxury wool jersey that combines the lightness of jersey with the comfort and luxury of wool. It is available in a bang on trend minimalist chic shift dresses, blazer and trousers. The trademark modal that was so apparent in last season's collection is also available in an array of gorgeous dresses and tops that provide the solution to any clothing scenario.

There are a number of key pieces which include a pocket flared shift dress, New York skirt, swing panel dress and coming soon, an array of statement cashmere pieces to luxe up any wardrobe. The colour palette ranges from the Autumn essentials of charcoal and chocolate marl plus the perfect tones of black and grey.

EXTRAS

Prices start at £39 and go up to £495. A number of accessories have been added to the collection with with jewellery by Monica Vinader, MIH Jeans, LA Made T's and new to the brand Madeleine Thompson and an exclusive range of Pretty Ballerina shoes.

ME & EM takes pride in its exceptional customer service. Shipping costs £4.95, or £9.95 for next day delivery and there is a free returns policy for anything not meeting expectations.

ME & EM has a boutique at 21 Connaught Street, London W2 2AY, details of opening hours on www.meandem.com.